I began making crayons for my family, frustrated by the options on the market. So many were full of petroleum by-products, thin and breakable and full of mystery pigments—things I didn’t want near the mouths or skin of the people I love. So, I set out to create something better.

We tested everything on ourselves first yes, even the time Chloe put 17 blue bath rocks in the tub—we were half-hoping she'd turn blue just to prove a point!). Our rule is simple: if it’s safe enough for our family, it’s safe enough for yours.

With a little push from my mum and a desire to swap the corporate grind for something more meaningful, this passion project became a small business. We're here to make creative, safe, and joy-sparking products for kids and families who care about what goes on their skin and into their play